Included a wide swath of talent (DJ Khaled, Dixie D’Amelio, Justin Bieber, Diego Tinoco, Chloe Lukasiak, Kesha, Maggie Thurman, Adam Waheed) to drive challenge participation, awareness and credibility. T-Pain)” by DJ Khaled) to differentiate the challenge and drive incremental participation Leveraged our relationship with DJ Khaled to kickoff the challenge across TikTok, with content on Twitter and Instagram driving challenge awareness.īrought in never-before-experienced music sound (“All I Do Is Win (feat. We launched the #TossYourCap Hashtag Challenge in May of 2020, bringing the ultimate virtual cap toss to life through TikTok. T-Mobile wanted to celebrate the uniqueness of the Class of 2020 and their achievements during a year unlike any other. This year, students won’t be able to celebrate physically - so we enabled the same experience digitally/socially. The tossing of the cap is a graduation tradition where the entire class comes together in celebration. Use this moment to kick off our national Un-carrier Jobs Initiative - committing to hire more than 5,000 new employees over the next year in Retail, Customer Care, T-Mobile for Business, Product and Technology (IT), and more. T-Mobile also committed $200,000 to support Jobs for America’s Graduates, a national nonprofit helping graduates achieve success - with each cap toss sparking a $5 donation.ĭrive awareness and brand love through T-Mobile’s support of graduating seniors and their families.ĭrive meaningful engagements with T-Mobile on social through challenge participation.ĭrive purchase consideration of T-Mobile with the next generation of mobile subscribers.ĭrive awareness of our support of graduating seniors through Jobs for America’s Graduates (JAG) partnership and donation components. And the Class of 2020 is unlike any other.īecause of this, T-Mobile wanted to give graduates the opportunity to celebrate this important milestone through an experience tailored to this year's graduating class - creating the ultimate cap toss moment virtually on TikTok.
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May 2023
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